After announcing that it had signed a sponsorship deal with Palmeiras, the company saw its shares skyrocket in price and its market value rise by more than R$ 15 million on the stock exchange.<\/p>\n\n\n\n
On March 26th, the\u00a0Palmeiras has announced a new sponsor for the youth categories<\/a>\u00a0of the club, the Fictor Group. The company also prints its brand on the back of the uniforms of the Alviverdes men's and women's professional teams.<\/p>\n\n\n\n The million-dollar partnership will benefit the coffers of the Palmeiras<\/a> the sum of R$ 25 million\/year. But the profit won't just be for the club; in just 24 hours after the partnership was announced, Fictor Alimentos saw its market value rise from R$ 91.4 million to R$ 107.1 million.<\/p>\n\n\n\n The increase of R$ 15.7 million is more than half of the company's sponsorship deal with the Palmeiras<\/a> and corresponds to 62.7% of the contract value. The total amount could reach R$ 30 million, depending on the bonuses for achieving goals for the club.<\/p>\n\n\n\n PRESENTATION OF PALMEIRAS' NEW SPONSOR, THE FICTOR GROUP<\/strong><\/p>\n\n\n\n The million-dollar partnership will benefit the coffers of the Palmeiras<\/a> the sum of R$ 25 million\/year. But the profit won't just be for the club; in just 24 hours after the partnership was announced, Fictor Alimentos saw its market value rise from R$ 91.4 million to R$ 107.1 million.<\/p>\n\n\n\n The increase of R$ 15.7 million is more than half of the company's sponsorship deal with the Palmeiras<\/a> and corresponds to 62.7% of the contract value. The total amount could reach R$ 30 million, depending on the bonuses for achieving goals for the club.<\/p>\n\n\n\n PRESENTATION OF PALMEIRAS' NEW SPONSOR, THE FICTOR GROUP<\/a><\/strong><\/p>\n\n\n\n \"The passionate participation of the Palmeiras<\/a> generated, in a single day, an income corresponding to more than half of the total value of the annual sponsorship\"<\/em>said Andr\u00e9 Vasconcellos, Director of Strategy, Planning and Investor Relations at Fictor.<\/p>\n\n\n\n After the announcement of the new sponsor<\/a>, the ordinary shares of Fictor Alimentos (FICT3) rose by 17.18% according to the publication BM&C News<\/em>, who reported that the company's shares were quoted at R$ 4.57 a unit.<\/p>\n\n\n\n For Vasconcellos, the sponsorship should generate greater visibility for the Fictor brand and thus boost it on the publicly traded market: \"This announcement will make FICT3 shares increasingly well-known, not only to fans of the Palmeiras<\/a> but for the rest of Brazilians.\"<\/em><\/p>\n\n\n\n