At the end of last month, the Palmeiras announced the Fictor Group as the club's new partner. The company is now printing on the back of the club's uniforms. Verdão in the professional team and is the main sponsor of the youth team.
In a nutshell, the new partner paid R$ 25 million to occupy the spaces on the team's uniform. Alviverde Imposing. However, the group has seen the amounts invested return very quickly.
According to the portal BM&C NewsFictor Holding saw its shares soar after the announcement of the partnership with Palmeiras. To give you an idea, in less than 24 hours, Fictor Alimentos (FICT3) increased its market value by R$ 15.7 million.
It is worth noting that this increase is equivalent to 62% of the annual amount invested by the company in the Verdão.
Finally, for those who don't know, Fictor is an equity group with 18 years' experience in private equity. Operating in strategic sectors for Brazil, the company has three main divisions: food, financial services and infrastructure. Headquartered in the Berrini area of São Paulo, Fictor's purpose is to generate sustainable value for businesses that shape vital sectors for Brazil.
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