The Fictor Group's sponsorship of Sociedade Esportiva Palmeiras has increased the company's visibility and generated a positive and unexpected result: shares in Fictor Alimentos (FICT3), the group's listed company, rose 17% in just one day. With this move, the food company gained R$ 15.7 million in market value in a matter of hours.
“O futebol possui um alto nível de engajamento com o público, gerando benefícios reputacionais, inclusive para a companhia aberta, e ampliando sua conexão com acionistas e demais stakeholders”, explica André Vasconcellos, diretor de Estratégia, Planejamento e Relações com Investidores da Fictor Alimentos, ao Economia Real. A alta das ações FICT3 ocorreu em 26 de março, dia do anúncio do patrocínio.
The partnership involves an investment of R$ 30 million per season and lasts for three years, extendable for another year. In addition to the brand's presence on the back of the uniforms of both the men's and women's professional teams, the group has become a master sponsor of the club's youth teams. In addition to the exposure on the shirts, the group has also acquired the naming rights to the Under-17 tournament held by Palmeiras, which will be renamed the Fictor Cup.
“Esse investimento na base representa uma contribuição à sociedade, porque investir na formação esportiva é abrir caminhos para que jovens talentos tenham oportunidades reais de desenvolvimento, inclusão e transformação por meio do esporte”, reforça Phillippe Rubini, conselheiro de administração da Fictor Alimentos. Sob o guarda-chuva da companhia alimentícia estão as marcas Dr. Foods, Fredini e Vensa.
Atualmente, a empresa foca no mercado de aves, mas projeta expandir sua atuação para o setor de pescados em breve. “A diversificação é crucial para reduzir riscos e ampliar nossas oportunidades de crescimento”, complementa Vasconcellos.
Fictor Alimentos hit the stock market in December 2024 through a reverse IPO - a process in which a private company buys a company already listed on the stock exchange. The company emerged after the Fictor Group and Conquest acquired the shares of Atom Participações, an education company founded by Carol Paiffer, for R$ 20 million. According to the executives, the purpose of the new company is to diversify investments in the food sector by acting as a controlling shareholder or investor with a relevant equity stake in other companies in the segment. Since the beginning of the year, Fictor Alimentos' shares have risen by 23.5%.
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